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— Teeth Whitening
Cosmetic Dentistry

A Brighter Smile,
Made Simple

Professional teeth whitening designed to brighten your natural enamel with treatment planned around your individual smile.
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— WHAT IT IS
Professional Whitening, Thoughtfully Planned

Coffee, tea, wine, certain foods, and natural aging can gradually change the shade of your enamel. Over-the-counter products may help with some surface staining, but results and sensitivity can vary.

Professional whitening allows us to evaluate your teeth and gums first, discuss what results are realistic, and recommend an approach suited to your smile.

We offer two options: in-office whitening for a faster change, or take-home custom trays for gradual whitening on your schedule. We will help you choose the option that best fits your goals and sensitivity.

STARTING FROM

$350

/ take-home
In-office whitening starts at $550. Touch-up gels available. Free consultation included.
— WHY IT MATTERS

Why Choose Professional Whitening

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Faster Results

In-office whitening can noticeably brighten your smile in a single visit. Results vary depending on your starting shade and type of staining.
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Custom-Fitted

Trays are made from impressions of your teeth — even coverage, no gum irritation.
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Safer

Treatment is planned after evaluating your teeth and gums, with products and application guided by our dental team.
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Longer-Lasting

Whitening longevity varies with diet, oral hygiene, and habits. Touch-ups can help maintain your preferred shade.
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Less Sensitivity

Professional gels include desensitizing agents to minimize tooth sensitivity.
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Healthy First

We check for cavities and gum issues first — whitening is only done when it's safe.
— THE PROCESS

How Whitening Works

1

Consultation

A short visit to evaluate your teeth, discuss expectations, and recommend the right option.

2

Impressions or Setup

For take-home: impressions made for custom trays. For in-office: protective barriers placed.

3

Whitening

In-office: 3 short rounds of gel + light, 90 minutes total. Take-home: 30 minutes daily for 2 weeks.

4

Results & Care

Bright, even results. We provide care instructions to maintain your new shade.

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Is It Right for You?

Whitening Works Best For

Professional whitening works on natural tooth enamel that has been stained by coffee, tea, wine, smoking, or aging. It is less effective on certain types of discoloration.

Yellow or brown staining from coffee, tea, wine, smoking

General dulling from age

Surface stains from food and beverages

Note: gray staining from medication or trauma may not respond — we will discuss

Note: existing crowns and veneers will not change color

— Common Questions

Cleaning FAQ

  • Most patients see results lasting 1–3 years. With occasional touch-ups and avoiding heavy staining foods/drinks, results can last even longer.

  • Yes — under professional supervision. Our gels are FDA-approved and our process protects your gums. We do not whiten teeth that have untreated cavities or active gum disease.

  • Some patients experience mild sensitivity for 24–48 hours after whitening. Our gels include desensitizing agents to minimize this.

  • Crowns and veneers do not change color. We will discuss your specific situation — sometimes whitening natural teeth to match existing dental work is a good plan.

  • Most over-the-counter kits give minimal results. Professional take-home trays cost more upfront but deliver dramatically better, safer results.

— EXPLORE MORE

Related Services

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Family Dentistry

Gentle, age-appropriate care for the whole family.
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Cleanings & Preventive Care

The foundation of long-term oral health.
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Clear Aligners

Digital X-rays, intraoral cameras, and the latest materials.
— Ready to Get Started?

Brighten Your Smile

Not sure which service you need? Book a consultation — we will walk through your concerns together.

📍Location

    Chapel Hill, NC

🕐 Hours

     Mon–Thu, 8am-5pm

💳 Insurance

     Most Major Plans

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